Pros and Cons of Vehicle Wraps

Vehicle graphics are not new in the market, but they have become increasingly popular in Los Angeles. It is a type of “effortless advertising” that benefits a business every time the company vehicles drive down the road. Even when a wrapped vehicle is parked in a certain location, it has chances of getting new impressions.

When not used for advertising purposes, vehicle wraps are used for customization. Personalizing a car is making it truly “yours.” By customizing it, you can easily turn heads by expressing yourself. Before jumping into a car wrap, however, find time to understand the pros and cons that come with them.


  1. It is inexpensive. You may disagree, but allow us to explain. If you’ve ever had to advertise your business on TV, radio and other advertising medium, you understand how much they cost. A national magazine can charge $10,000 to 250,000 for a full page ad. Local TV stations charge $200 to $1,500 for a 30-second commercial while national TV commercials average $350,000 for a 30-second spot. Radio advertising will cost you $2,000 a week in a regional station and at least $3,000 a week with a large radio station.


  1. You pay only once, you reap the benefits after. Unlike other advertising mediums such as TV, magazine and radio advertisements, you pay for a car wrap only once, but it continues to gain impressions as long as it’s there. Unless there is a dire need to change the graphics, no additional costs should be incurred.


  1. It is a flexible type of advertising. You can change the graphics when you need to and you are not stuck with just one wrap for your advertising campaign.


  1. It doesn’t damage your car. Although it adheres to the surface of your car quite strongly, it doesn’t peel off the original paint when removed and doesn’t damage the vehicle in any way.


  1. It can be mass produced for a fleet of vehicles. For businesses who use several company cars, this is beneficial. They can be printed to exact same specifications so that each vehicle in your company has the same design and color scheme.


  1. It protects your car paint. A vehicle wrap protects the paint underneath so that it stays in its precious finish once you remove the wrap.



  1. High Upfront Cost – start-up businesses may not have enough budget for advertisements, so they tend to look into those that do not cost a very high investment. Vehicle wraps typically cost a few thousand dollars upfront.


  1. “Wear and Tear” – as with anything else, car wraps can get scratched and damaged over time. Although we can guarantee that our vehicle wraps are made to last, there are other factors that affect their life span.