Vehicle Wraps Vs. Traditional Advertising

Advertising is all about being able to persuade people to patronize a product or service. It doesn’t only involve reaching as many people as possible; you need to be able to convert your audience into paying clients.

If you are thinking about a good advertising method, there are other options aside from traditional advertising such as radio/TV commercials, print ads, etc. While traditional advertising has its own advantages, small and medium-sized businesses may benefit from vehicle wraps to maximize return of investment.

If you think about it, why should your pay for expensive commercials when you can spend a lot less with vehicle wraps?

As you already know, traditional advertising come at a steep price, which is not an issue for big companies. For small companies, however, price is always an issue. Startup businesses usually have specific target markets.

They go beyond the usual while making sure that they get their money’s worth. For instance, a vehicle wrap may only cost you $3000 to $5000 dollars depending on the make and model of your car, its size, the complexities of the design and the type of vehicle wrap you want installed.

This is not to say, however, that big businesses do not use vehicle wrap as a form of advertising. In fact, many of them have also discovered the beauty of this type of advertising and have already taken advantage of it.

In a nutshell, a vehicle wrap is very cost effective. It hits people at eye level, which makes them easier to read and remember. Although it may cost you a few thousand dollars, it can last for up to five years. If you put the same amount into TV commercial, radio advertising or print advertising, you only get a few minutes worth of advertising or a month’s worth of exposure.

Vehicle Wrap Statistics

There is a competitive environment out there and it isn’t easy to create consumer awareness anymore through traditional advertising. To get noticed, you have to be out of the ordinary. You need to be in front of potential clients every day to stay on top of your clients’ minds.

Compared to any other form of traditional advertising, you can’t just shut off the message of a vehicle wrap just like you can with your radio or television. When you are stuck in traffic, you get valuable advertising by putting your brand right in front of your audience especially when you are stuck in the middle of traffic.

The Outdoor Advertising Association of America reveals the following details about vehicle wraps and mobile advertising:

• Vehicle wraps have the lowest CPI or Cost Per Thousand Impression as compared to any other form of outdoor advertising
• More than 95% of Americans are reached by vehicle wraps, targeting drivers and passengers.
• Depending on the distance traveled, a vehicle wrap can generate 30,000 to 70,000 impressions on a daily basis.
• Vehicle wrap advertising effectively boosts brand recognition 15 times compared to any other form of advertising.
• The number of businesses using vehicle wraps as a form of advertisement has doubled since 1993, with the industry growing from $1.19B to $2.09B in 2003. The numbers continue to grow until today.

For more information on how you can incorporate vehicle wrap advertising into your marketing arsenal, contact us today at carwrapsla.com